CPRA Compliance Policy

Effective Date: [10/01/2024]

At TravelRook.com, we respect your privacy and are committed to safeguarding your personal information. This California Privacy Rights Act (CPRA) Compliance Policy outlines the rights of California residents under the CPRA, as well as how we collect, use, and share personal information.

This policy applies to individuals who reside in California and are subject to the CPRA. If you are not a California resident, this policy does not apply to you.

1. Information We Collect

In accordance with the CPRA, we collect the following categories of personal information when you visit or interact with our website:

  • Personal Identifiers: such as your name, email address, and IP address.
  • Internet or Other Electronic Network Activity: including browsing history, search history, and interactions with our website.
  • Geolocation Data: such as the location of your device.
  • Demographic Information: such as age, gender, and other preferences that may be inferred from your interactions with our site.
  • Professional or Employment-Related Information: if applicable.
  • Sensory Data: including information about your interactions with our website or customer support (e.g., through phone calls or live chat).
  • Other Personal Information: as defined by the CPRA.

2. Purposes for Collecting Personal Information

We collect your personal information for the following business purposes:

  • To provide, operate, and maintain our website and services.
  • To personalize your experience and respond to your inquiries.
  • To improve our website, content, and services based on your feedback.
  • To process transactions and communicate with you regarding your account or purchases.
  • To comply with legal obligations and enforce our terms of service.
  • To analyze trends, track website usage, and provide relevant advertising or content.

3. Sharing of Personal Information

We may share your personal information with third parties in the following circumstances:

  • Service Providers: We may share your personal information with third-party service providers who assist us in operating our website and performing related services (e.g., website hosting, analytics, customer service).
  • Legal Obligations: We may disclose your personal information to comply with applicable laws, regulations, or legal processes (e.g., in response to a subpoena, court order, or government inquiry).
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, we may transfer your personal information to the new entity.
  • Third-Party Advertisers: We may share information with advertisers or advertising networks to display relevant ads to you (subject to your preferences regarding cookies and advertising).

4. Your Rights Under the CPRA

As a California resident, you have specific rights under the CPRA regarding your personal information. These include the right to:

Right to Know

You have the right to request access to the personal information we collect, use, disclose, and sell about you. You may request the following:

  • The categories of personal information we collect about you.
  • The specific pieces of personal information we have collected.
  • The categories of sources from which we collect your personal information.
  • The purposes for which we use your personal information.
  • The categories of third parties with whom we share your personal information.

Right to Delete

You have the right to request the deletion of your personal information that we have collected, subject to certain exceptions (e.g., when we need to retain the information for legal or business reasons).

Right to Opt-Out of Sale of Personal Information

You have the right to opt out of the “sale” of your personal information, as defined under the CPRA. We do not sell personal information to third parties, but if we ever do, you can request that we stop sharing your data for such purposes.

Right to Correct

You have the right to request that we correct any inaccurate personal information we have about you.

Right to Limit Use of Sensitive Personal Information

If we collect sensitive personal information, you have the right to request that we limit the use of such data.

Non-Discrimination

We will not discriminate against you for exercising any of your rights under the CPRA. You have the right to request these actions without fear of being denied service or treated unfairly.

5. How to Exercise Your Rights

To exercise your rights under the CPRA, please follow the instructions below:

  • Submit a Request: You may submit a request to exercise your rights by contacting us via the following methods:
    • Email: [Your Contact Email]
    • Phone: [Your Phone Number]
    • Webform: [Link to Request Form, if applicable]
    We will verify your identity to ensure we are processing your request for the correct individual. Please provide the information requested to verify your identity.
  • Timeframe: We will respond to your request within 45 days of receipt. If we require more time, we will notify you within 45 days with an extension of up to 90 days.

6. How We Protect Your Information

We implement reasonable administrative, technical, and physical measures to protect the personal information we collect. However, no data transmission or storage method can be guaranteed to be 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

7. Updates to This Policy

We may update this CPRA Compliance Policy from time to time to reflect changes in laws, regulations, or how we handle personal information. When we update this policy, we will post the revised version on this page with an updated “Last Updated” date. Please check this page periodically for the most current information.

8. Contact Us

If you have any questions or concerns regarding your privacy or how we handle your personal information, please contact us:

Email: [email protected]

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